These findings, obtained from a nationally representative sample of EU citizens, imply that a parallel, integrated, public-private delivery system would capture the needs of most potential consumers. This was particularly the case in Ireland, Portugal and Greece, indicating an imperative to build trust, particularly in the ability of commercial service providers to deliver personalised dietary regimes effectively in these countries. Nutrition is a fundamental pillar of health, and diet is the modifiable factor that exerts the greatest impact on human health and wellbeing ().Dietary recommendations have traditionally been based on a one-size-fits-all approach which assumes that individual nutritional requirements and responses mimic the average response observed in study populations (). Government was more trusted than commerce to deliver and provide information on personalised nutrition overall. Those in Spain, Germany, Portugal and Poland scored highest on perceived barriers related to data protection. Greek participants were more likely to perceive the social context of eating as a barrier to adoption of personalised nutrition, implying a need for support in negotiating social situations while on a prescribed diet. The results indicated that respondents in Greece, Poland, Ireland, Portugal and Spain, rated the benefits of personalised nutrition highest, suggesting a particular readiness in these countries to adopt personalised nutrition interventions. Analysis of Variance (ANOVA) was employed to compare differences in responses between the United Kingdom Ireland Portugal Poland Norway the Netherlands Germany and, Spain. ![]() Trust in sources of information comprised four factors (commerce and media practitioners government family and, friends). Perceived barriers to the uptake of personalised nutrition comprised three factors (data protection the eating context and, societal acceptance). ![]() A questionnaire developed from previous qualitative research was used to survey nationally representative samples from 9 EU countries (N = 9381). The aim of this analysis, therefore, has been to examine the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of person-alised nutrition technology. Personalised diets based on people's existing food choices, and/or phenotypic, and/or genetic information hold potential to improve public dietary-related health.
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